Vision of Beurkmagazine and why Nicolas Gaspardel and Pauline Baert created it.
With a touch of mockery, BEURKMAGAZINE photographs food every day through metaphors that are as poetic as they are disturbing. For BEURKMAGAZINE, society is “yuck” in a pop culture universe. Our creative approach is composed of antithesis. Dali amused himself by composing works with irrational associations of forms, images and objects; Maurizio Cattelan, meanwhile, focuses on the subversion of symbols and provocation; we are somewhere in between, with a more general than personal point of view and a desire to give ugliness an artificial beauty. Food is at the center of our ideas, which are magnified, manipulated and reworked to highlight our message. The pop tone, tight shots and especially the titles are an integral part of our signature.
Nicolas Gaspardel & Pauline Baert